Display pallets and promotional packaging-two specialties of co-packers-are gaining steam as merchandising tactics. Warehouse club stores have become more aggressive players in packaging by leveraging it as both a promotional and merchandising strategy to impact their bottom line. Consumer packaged goods (CPG) companies, as a result, are feeling pressure to provide continually changing product assortments and packaging that help to increase transaction size at the checkout. Beyond that, packages are being required to look different for each player in the club channel to heighten the sense that new “treasures” await with each trip to the store. Three primary players-Costco, Sam’s, and BJ’s-dominate the club store channel, and each is enjoying increasing sales per square foot.